2010 Kia Ray Plug-in New Hybrid Concept EcoDynamics

CHICAGO, February 10, 2010 – Kia Motors America (KMA) today unveiled the Ray Plug-in Hybrid concept during a press conference at the 2010 Chicago Auto Show, advancing momentum of Kia Motors' global alternative fuel and powertrain research program, and its sub-brand coined 'EcoDynamics,' to develop innovative fuel-stretching and emissions-cutting technologies. 

 2010 Kia Ray Plug-in New Hybrid Concept EcoDynamics

The most efficient Kia vehicles with significant fuel consumption and emission reductions developed under the EcoDynamics sub-brand will be identified with the EcoDynamics badge. Recently, the EcoDynamics sub-brand took a major step forward with the introduction of the Kia Borrego Fuel Cell Electric Vehicle (FCEV) followed by the Forte LPI Hybrid, the gasoline Kia cee'd Hybrid and the twin-turbo diesel Kia Sorento Hybrid.

 2010 Kia Ray Plug-in New Hybrid Concept EcoDynamics

Kia Ray Plug-in Hybrid Concept is designed in a lowered mono-volume curvaceous shape for improved aerodynamics, while the use of lightweight and eco-friendly recycled materials is what had made it called EcoDynamics. 

 2010 Kia Ray Plug-in New Hybrid Concept EcoDynamics

To support this, the Ray” employs new “cool car” technology, including nano-laminate films and cool-glazing materials to reduce solar heat and demonstrate how keeping the interior cool while reducing air conditioning loads and greenhouse emissions. In addition, The “Ray” interior is also stuffed with eco-friendly recycled materials, which is strengthened by green technology feature of the all-new GreenEdgeTM system by Infinity® Audio.

 2010 Kia Ray Plug-in New Hybrid Concept EcoDynamics

Kia Ray Plug-in Hybrid Concept is powered by an all-aluminum 153-horsepower Gasoline Direct Injection (GDI) 1.4-litre engine mated to a permanently-engaged fixed ratio Continuously Variable Transmission (CVT), which is used in combination with a 78kw electric motor. 

 2010 Kia Ray Plug-in New Hybrid Concept EcoDynamics

To encourage economical driving, the “Ray” is equipped with an engine-power saving alternator management system and a toggle gear-shift indicator. Moreover, the custom-designed low-rolling resistance tyres with a hexagon pattern in narrow 20-inch (195/50R20) construction also contribute to improve efficiency.

 2010 Kia Ray Plug-in New Hybrid Concept EcoDynamics